Property Investing in Australia: Why Now is the Time to Buy (2026)

In the midst of a softening Australian property market, one property investor stands out for his bold strategy: Sam Gordon, a 34-year-old with a keen eye for real estate, is gearing up for his most aggressive year of property purchases. With a staggering 156 investment properties already under his belt, Gordon plans to buy another 100 homes this year, a move that has raised eyebrows in an anxious market. While others are panicking as home values fall and auction clearance rates drop, Gordon sees an opportunity. He argues that the current market conditions, marked by a 0.4% national home value decline in June, are the best time to buy since the COVID-19 era. This is when the market is 'cooked', according to Gordon, and competition is at its lowest.

Gordon's confidence in the market's future growth is rooted in his belief that property prices will rebound, driven by a potential rental boom. He points out that Sydney, a city that has taken a significant hit, is a prime example of a market that has become unsustainable due to high property prices relative to incomes. The median house price in Sydney is a staggering $1.7 million, while the average salary is only $97,642. This disparity, Gordon argues, is a sign that the market is due for a correction, and he has already sold off his properties in Sydney, making a profit on each sale.

Despite his aggressive buying strategy, Gordon remains cautious about Sydney's future, predicting another 10% correction in property values. He advises his clients to avoid investing in their own neighborhoods, highlighting the absurdity of paying $5 million for a home in Sydney when you can rent it for $2,000 a week. Instead, Gordon encourages investors to look beyond Sydney, emphasizing that Australia is a diverse country with numerous growing markets. He believes that the bulk of the country's property growth is yet to unfold, and his strategy is to capitalize on this opportunity while it lasts.

Gordon's approach is a testament to his understanding of the market's cyclical nature and his willingness to take calculated risks. While others are hesitant, he sees the current market conditions as a golden opportunity to build a robust property portfolio. As he accelerates his buying plans, Gordon's strategy will be closely watched, offering a unique perspective on the future of the Australian property market.

Property Investing in Australia: Why Now is the Time to Buy (2026)

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